The Productivity Illusion: Why Busy-ness is Bad for Business

The Productivity Illusion

We would all like to be more productive, to get more done, to push our careers forward. This is an admirable goal, and willing to do hard work in order to achieve it is important and worthwhile.

Too often, though, we confuse being busy with doing good work. If I am working all the time, stressed about returning those emails asap, checking my phone 50 times a day to make sure I’m not missing anything important, then I must be doing something right, right?


There’s an old Spanish saying that I love that translates roughly as: “I dress myself slowly, for I am in a hurry.” When we try to get as much done in as little time as possible, we are generating a lot of work, but it’s not necessarily good work. Doing things hurriedly often means doing them poorly, which in turn means doing them again.

Instead, by taking the time to do things well, not only are we less stressed out, we are actually more productive. This is why Timyo’s approach to productivity isn’t about helping you to cram as much work into your day as possible, or about managing your email down to the mythical utopia of “zero inbox”, but about allowing you to see clearly what work you actually need to do, and when you need to do it.

By giving you the breathing room to focus on what matters, when it matters, Timyo helps you to generate quality work and in turn, to make less busywork for others. Once we learn to disassociate general busy-ness from quality work, then the real work can begin, and that is the birth of true productivity.

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