Urgent and Important are Not the Same Thing—Even When It Comes to Email
At first glance, this sounds obvious: of course “urgent” and “important” don’t mean the same thing…there are even, like, totally different words for them. But when it comes to email, they are often treated as interchangeable, and the fact that we conflate these two different qualities speaks to a couple of perceptual problems that get right to the heart of what’s wrong with the email status quo. “Urgent”, of course, answers the question “When?” (The answer? “NOW!”), while “important” gives information about the “What?” of an email. But because of basic human nature, as well as a modern work culture… Continue reading Urgent and Important are Not the Same Thing—Even When It Comes to Email